Too much or too little spacing, as in the example below, can make things unpleasant for the reader. The goal is to make your text as comfortable to read as possible.

In some designs, you might adjust your tracking to create a certain artistic effect. It can also help you fix fonts that are poorly spaced to begin with.

For that very reason, I went on a quest and spoke to many different professional graphic designers and asked them what graphic design tips they live.

You've probably heard that opposites attract. The same is true for fonts. Don't be afraid to combine font styles that are different but complementary, like sans serif with serif, short with tall, or decorative with simple. Qui photo booth letterpress, commodo enim craft beer mlkshk aliquip jean shorts ullamco ad vinyl cillum PBR.